POP Expanded is grounded in a fundamental premise: POP can no longer be understood solely as an artistic movement associated with the second half of the twentieth century. Today, POP is a living, mutable, and global language that permeates everyday experience through images, screens, algorithms, social media, brands, objects, digital narratives, and collective memories.

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Far removed from the traditional references of historical Pop Art, the exhibition proposes an expansion of its principles into the territories of contemporary visual culture. The participating artists explore how images circulate, transform, and acquire new meanings within a society shaped by the speed of information, hyperconnectivity, and the continuous production of visual content.

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The exhibition brings together works spanning painting, sculpture, photography, video art, and digital media. From intimate approaches to social commentary, from technological processes to handcrafted practices, the works present multiple ways of interpreting the present through humor, irony, critique, identity, memory, and visual experimentation.

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In POP Expanded, technological innovation and manual creation coexist without hierarchy. Artificial intelligence, digital media, and moving images enter into dialogue with painting, materiality, and craftsmanship, creating a space where tradition and contemporaneity complement rather than oppose one another.